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Video in 2012
25th January 2012

There is nothing new about video, but it can now be more effectively optimised for the Web, it is easier to publish to a Website, it is quicker to create and cheaper than ever to produce, which is new.... read more>>

QR codes to become part of the Marketing Mix
10th January 2012

QR Codes (Quick Response Codes) are not exactly new but their significance is growing as the use of smart phones continues to expand. Like a bar code a QR code can be scanned to give key information. Each is a 2D matrix barcode that can be used to redirect your business customers to a mobile-optimised Website.... read more>>

Smart Phone Marketing
22nd December 2011

In the UK 40% of people own a smartphone and this is set to increase to 68% within the next phone upgrade cycle, according to recent surveys carried out by YouGov. These same surveys also discovered that most smartphone users ignore the advertising published on their phones, saying they find it irritating.... read more>>

Social Media in Insurance Marketing?
8th December 2011

We have more tools and gadgets recording and monitoring customer activities, likes, dislikes, market trends and much more yet many businesses remain uncertain about how to successfully engage with their target audience. There are plenty of marketing companies that claim to know the answer and the most popular one at the moment is Social Media.... read more>>

Analyse and understand your Website visits
23rd November 2011

Knowing about and understanding the visits your Website is attracting each day, week and month seems to be a lot more important to broker firms than in the past. Whilst some will have their own Web server stats service, many have no service at all. Google Analytics is free and popular and delivers a simple to use Website visitor statistics service. ... read more>>

Website designs are on the move
14th November 2011

Website developments are gathering pace with increased focus on Mobile Websites. Whilst many businesses are spending a lot on improving their Google rankings for the existing Websites, a growing number are also investing is improving their Web access credentials on smart phones, ipads, tablets and the other wireless devises.... read more>>

High Tech insurance and financial advisors stealing a march on their rivals
4th November 2011

The growing use of smart phones and tablets is beginning to change the way some insurance and financial advisers run their business and may herald a minil revolution in the way these firms look and behave in the future.... read more>>

Meeting the Payment Card Industry Data Security Standard (PCI DSS)
27th October 2011

The rules and regulations governing the security of credit card payments are changing and forcing companies who accept credit card payments online to be compliant with one of 4 levels of security compliance. The level will depend on the numbers of transactions per year. Small companies and insurance broker firms processing fewer than 20,000 transactions a year need comply with level 4, the lowest and simplest level.... read more>>

Trust Marks helping ecommerce to grow
11th October 2011

Online crime is usually caused by a fraudster pretending to be someone they are not. Offering a quick and reliable way to check the validity of a Website and its owners is therefore a vital part of trading online responsibly. Website security is big business, with Trust Mark providers investing in evermore sophisticated techniques to block-out the fraudsters. Whilst this is increasing costs, it is also helping ecommerce to grow.... read more>>

Despite warnings, most SMBs are not prepared for disaster
21st September 2011

A recent survey carried out by Symantec, the computer anti-virus software providers, shows that only half the respondents have a computer failure / disaster plan in place, with smaller firms being the worst offenders. It seems that many of these firms do not believe computers are critical to their business.... read more>>