Whether you do or don't, some would say that more customers prefer to access their news digitally via email, the Web or a Blog. Digital media is easier to access and read, simple to forward-onto to colleagues and easily saved for future reference.

Some UK insurance sites include a news page and most are fairly up-to-date. They are easy to read, often include links to further information and other sources, and are generally liked. They are also easy to keep up-to-date.

Of course you could go further and publish your own Blog. Whilst setting it up can take time, once it is published it is easy to maintain. A Blog is a whole lot more serious though. It encourages interaction by allowing its audience the chance to react and respond. Customers like having their say and sites offering this have the chance to build their own online community. Feedback is good and can provide valuable customer information for marketing and customer service purposes.

The trick today seems to be more about building a good reputation for your expertise and reliability through regular communication with your target audience. Having a professional looking Blog gives you the means with which to do this.