the bureau main site    |    blog home    |    contact us
Good Content is the Key to Success
1st September 2011
At a time when social media has dominated marketing headlines, a growing number of marketers are going back to good old fashioned content, albeit with a comptemporay slant. In the mad rush to social media, one cannot help thinking that some marketers lost some of their good sense.

Social Media gives us a platform on which to offer marketing information and debates, but it is what you actually put there that counts. Not all the marketing messages being published to social media is particularly useful and will therefore almost certainly backfire.

Taking a tick-list approach to marketing is a poor way to promote and so now that the novelty of social media is beginning wear-off, it seems that a greater focus on content is returning. It is the content of your Website, your App, your Blog and your social media marketing pages that will determine whether your target audience remains enaged and returning for more.

As has been said before good content comes in all sorts of shapes and often in small sizes, so the amount of content is not always important it is its style and appeal that counts. Regular snippets of useful unbiased information goes a lot further than occasional hefty tomes of sales talk.

Share this post : Digg it! Add to Del.Icio.Us Stumble It! Google Bookmarks YahooMyWeb Facebook  
General Data Protection Regulation (GDPR) May 25th 2016
25th May 2016
Legalex Delegates Shocked By Hot Topic Cyber Hack Demonstrated By The Bureau
13th May 2016
Come and see us at Legalex London Excel 11-12 May 2016
8th April 2016
The Bureau Earns the Government's Cyber Essentials Accreditation for Cyber Security
29th March 2016
The Bureau is one of the "Hot Topics" at LegalEx 2016 at London Excel
29th February 2016
Archive posts
Copyright © The Bureau